After delivering nine highly successful China Connection events in Shanghai, Guangzhou, Shenzhen, and Beijing, Investorist’s unique networking event for off the plan industry professionals has arrived in Australia. With stamp duty changes, lending restrictions and Chinese currency controls all having an impact on the Australian property market of late, the timing was ideal to offer channel agents premium networking opportunities and specific tools to assist with increasing lead conversion rates and achieving higher sales from the local market.
The event played a dual role in bringing developers and project marketers from across Australia together with Sydney-based selling agents who were seeking the opportunity grow their networks and get an update direct from developers on the key trends they’ve observed in each state. Selling agents were also presented the chance to learn more about the leading projects within each region and insights from experts like Salesforce and LinkedIn on how to maximise sales from the local market as conditions change and tighten.
Real estate professionals gathered at Sydney’s Ovolo Hotel in the vibrant harbourside suburb of Woolloomooloo, eager to see what the inaugural event would deliver. With tickets sold out, it was a full house and the venue was bursting with channel agents and developers mingling as they awaited the presentations to begin.
LinkedIn’s Andrew McCarthy kicked off the day with a captivating presentation on social selling, linking this to generating sales pipelines, increasing deal sizes and getting higher win-rates. Next, Collin Martin of Salesforce took the stage to cover the ins and outs of lead conversion for property professionals, specifically covering how to segment leads into an online database, digital automation, converting leads into paying customers and measuring efforts. Andrew Savage from Destined – a Salesforce consulting partner, continued this conversation by providing insights into best practice nurture and conversion, how this relates to real estate and property development, and leveraging first party data to strengthen lead acquisition. Amplifying the speakers’ topics, we heard success stories from two people who’ve put these theories into practice. Mark Mendel (iBuyNew) and Clint Greaves (Real Estate Investar) both have companies listed on the Australian Stock Exchange and they were welcomed with a huge round of applause as they took to the mic to share their experiences operating digital businesses in the real estate sector.
The knowledge and learning component of the day ended on a high as the audience had the opportunity to hear from developers in a state-of-the-market panel discussion. Insights and observations were shared about the property market in a state-by-state format, with each seller delving into what they’d seen happening in each market and what they expect in the future. Drinks and canapés followed, as well as much enthusiastic networking. Guests also had the chance to visit project seller booths and explore prospective deals.
With so much positive feedback on #SydCon17 already received, planning for our next event will start soon.