Why wine-cellars are the new normal in apartment amenities

As the off the plan apartment market becomes increasingly competitive in capital cities, developers are looking for creative new ways to make their projects stand out. One of the key ways this is done is through the resident amenities that a project offers, which can range from a simple on-site cafe to lavish golf simulation rooms and electronic butlers.

Whilst location, nearby schools and building design are obviously key factors for buyers when looking at apartments, on-site amenities can add significant value to a property and increase rental yields. For the owner-occupier, they can also offer the convenience of not having to leave the complex for their daily coffee, shopping or spa day.

As a society we’ve placed high value on the ‘lifestyle’ that our choice of living space can offer, and developers are responding with exclusive, world-class amenities that would give many resorts a run for their money.

West End, a development in Melbourne’s West, offers residents a cinema, a day spa, rooftop garden and a jacuzzi amongst other resident amenities. In addition to a heated 25m wet edge pool set amongst sub-tropical gardens, Gasworks in Brisbane offers guests a yoga terrace with expansive city views. Also in Brisbane, Florence features a sky-high 25m pool that is suspended between two eight-storey resident towers.

Suspended sky pool at Florence

661 Chapel gives residents a vertical village that includes a theater, a richly-stocked library, private areas for outdoor dining and even a climate-controlled wine cellar.

Residents library at 661 Chapel

It’s clear that the apartment projects of today, and the future, will need to go above and beyond to impress buyers and tenants who are looking for more than just four walls in a good location. The question now is, how far will they go?