Last week leaders from Investorist in the UK, US, Australia and China came together for our second Investorist Live China event of 2016. This China Connection was bigger and better than ever, and our new format was a huge success. Think speed-dating for developers/project marketers and Chinese agents. Over the course of four days in Beijing and Shanghai, delegates were carefully matched with executives from China’s leading agencies in a series of one-on-one meetings. The meetings allowed the agents to learn more about the companies behind some of the world’s most prominent upcoming projects, and the delegates to gain a deeper understanding of the complexities of the Chinese market.
US attends for the first time
This year was the first time a US delegate attended the event, which caused quite a buzz among the agents. China is the single largest contributor to foreign residential real estate acquisition in the US, with Florida, New York and California topping the list of the most sought-after locations. Jesse Ottley, President of Development Sales at Cervera Real Estate in Miami, was impressed with the response to their latest Fort Lauderdale project, The Ocean Resort Residences. With foreign investor interest in the Miami area growing at an unprecedented rate, the event came at a perfect time for Jesse who commented that it was “a terrific event. We’ve met a lot of quality brokers and very qualified buyers.”
Australia still a popular investment destination
Just behind the US in terms of most sought-after countries for offshore investment is Australia. Despite recent government and banking policy changes for offshore investors, the main drivers for Chinese buyers wishing to invest in an economically stable nation with strong lifestyle appeal remain the same. Vida Lu, Sales Manager from Property Alliance Group in Shanghai, said “I don’t think the new policies in certain overseas countries will hold back the Chinese investors, because their strong motivations for going abroad have not changed.”
This sentiment was echoed by Matt George, Director of Melbourne-based project marketing firm Urban Activation, who presented their latest Chapel St, Melbourne project to agents. The project was well-received, with Matt saying he’d made a lot of valuable new contacts; “we’ve expanded our database of connections considerably, and we’ll be using that to build on our business moving forward.”
UK in demand
The UK is a region that the Chinese have great appetite for but have relatively little access to A fact that prompted Julie Harvey, Director of Asia Gold, to return with Investorist for a second event this year. Whilst Brexit left many uncertain about how the property market would be affected, the devaluation of the pound has increased the value of British property substantially. Many agents at the event commented that their requests from clients for UK property had increased by over 100% following the referendum.
Martin Sadler, Sales and Marketing Director for Palm Cay Marina in the Bahamas, was impressed with how the event had the potential to boost business and enable more informed decisions moving forward. This was the company’s first foray into China, with Martin noting the trip was a great opportunity “to really understand the market, and what the Chinese motivations and key drivers are. It’s a learning process for us and we’re certainly going to be taking away with us a lot of ideas about our strategy towards the Chinese market.”
Peak Chinese buying season
The response from this event has been overwhelmingly positive, with two delegates eager to return to China as soon as possible. As such, Investorist will be hosting another China Connection week starting October 31st. The timing of our events coincides with peak buying season for real estate in China. September and October are responsible for more real estate purchases from investors than at any other time of the year, with week-long national holidays allowing buyers the time to travel overseas to view display suites and meet with agents/advisors.
Investorist is proud to offer its clients a unique experience that allows them to expand their connections and boost their business so significantly in a short amount of time. The China Connection event is truly one of a kind, breaking down cultural and language barriers to allow effective business to take place among industry leaders. Spaces are very limited for October’s China Connection but if you’d like to know more about attending as a developer, project marketer or mandated agent please contact email@example.com.
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