Last Thursday property professionals from across Australia arrived in Sydney for the first ever Investorist Project Marketing Masterclass. Some of the country’s best project marketers formed the panel including Ian Chen, founder of Jalin Realty, Stephen Ivanusa, Director of Belle Property, and Adam Fola, Head of Residential at Anne Street Partners. Led by Investorist founder Jon Ellis, the panellists discussed an issue that has been buzzing in the industry a lot lately- the Sydney market. What is the current state of the residential market? Has the boom come to an end? Will companies flounder if the local downturn arrives?
The panellists all seemed to agree that those who have taken the time to build up a network of buyers and maintain relationships will continue to succeed regardless of market conditions. Another point commonly agreed upon was that embracing and investing in technology was the only way to ensure success in an ever-evolving market. Steven Ivanusa of Belle Property pointed to the convenient ‘one-stop-shop’ model that technology provides, saying “we’ve taken the avenue of taking a 2D floorplan and brochure and moving everything online. It saves the developer thousands of dollars in print.”
Technology has changed the game for project marketers, especially those that have been around a long time like Jalin Realty. “When we first started selling projects overseas that you can’t see, you can’t touch, we were using Sydways and Melways to show customers where they were” said Ian. He continued, “now with technology, our life is much easier, so we invest a lot in technology. With things like Investorist, it helps us manage our stock, and launch projects internationally to create urgency and excitement around project sales.”
Watch the highlights from the show, including speaker and guest comments.
We had over 80 guests join us at the Amora Hotel, including some who flew from interstate such as Blackburne Property from WA and Connekt Urban Projects from SA. An additional 100 people who couldn’t make it in person tuned in to watch the event via a live stream online.
We wanted to ensure everyone who attended got the most value from the presentation, so we created an online chat where attendees and online viewers could submit their questions for the speakers throughout the presentation. Everyone received a text message with the link as they entered, and without the intimidation factor of standing up with a microphone in front of a room of people, the questions came flooding in!
Watch the full video above to find out how embracing technology can future-proof your business. We love bringing our members and others in the industry valuable resources to help you succeed, so stay tuned for more Investorist events in 2016.
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